The proportions and logic of the exposed, two-story concrete frame are the modernist expression of order. A three-bay section of the frame stands in front of the five-bay facade, forming a loggia and shading the glazed store-front behind. On the building’s side, deep-set windows are shaded by the exposed frame.
Tyler architect E. Davis Wilcox (1913–2000) studied at the Ecole des Beaux-Arts in Paris and at Yale University and established his practice in 1946 in Tyler, designing residential, commercial, and institutional projects.