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Swink (1900, 4,118 feet) changed its name from Fairmount in 1906 to honor George Washington Swink, father of melon cultivation in the Arkansas Valley and co-founder of the Holly Sugar Company. Fields of colorful zinnias surrounding the town provide seed packaged by the D. V. Burrell Seed Company. The white Holly Sugar stack is the town sentinel. This plant processed 1,200 tons of beets per day. It closed in 1959, and the machinery was removed. The plant building, superintendent's residence, and administrative offices remain, the last converted to apartments.